Contrary to the popular belief, Television Advertising is not dying.  Instead they are now turning multi-channel.  That is why you will find that more and more TV commercials are appearing online every day.  The rise can be fathomed from the simple financial statement that the Internet Video advertising costs the industry about $700 millions today.  A phenomenal rise compared to the statistics of only a couple of years ago when it was around $225 million.  Online Video Advertising has come to stay. 

Of course the video advertising is only a tiny portion of the entire industry and advertising market.  There are many other popular methods like the Online Audio Advertising and Pay Per Play Advertising that also covers good part of the media. The web advertising market at present covers around 10-12% of the entire advertising market in the United States and the trend is on the growth.  

Despite the fact that the advertising media has not yet been able to cover the major part of the entire industry, the companies are quite excited about it and its future. Especially the popularity of the Contextual Advertising is always on the growth being one of the surest ways of reaching the target audience. A recent study revealed that more than more than 30% of the Internet users regularly view the online videos.  There is rise of about 65% in the online videos in all types of Internet advertising in result in the recent years.